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Mark Shaw's guide to copywriting uses step-by-step processes and insightful interviews from leading copywriters allowing readers to write copy in a confident and engaging manner. Full of simple techniques and illustrated case studies that allow you to write with ease, wether it's writing copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications.
The author Mark Shaw has been a copywriter for over 25 years, starting out as an advertising agency writer before freelancing for marketing departments. He now runs copywriting seminars for corporate businesses and design students, and is a business consultant to numerous creative agencies.
By Mark Shaw
Paperback, 288 pages
244 x 170 x 30 mm