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Do Purpose

£8.99

BKDB006

 Why brands with a purpose do better and matter more.

Written by David Hieatt

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. 

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well. 

Launched in May 2013, the Do Book Company is an independent publishing house based in Shoreditch, London. Producing a series of inspirational pocket guidebooks in print and digital formats, each Do Book is writer by a Do Lecture speaker whose ideas have inspired others to go and Do. Recreating that same positive change into book form – whether it’s the mastery of a new skill or craft, a simple mindshift, or a shot of inspiration to help you get started, each book focuses on the ‘doing’ rather than the background theory. Concise, practical guides that make it easier to Do stuff.

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Paperback, 128 pages

Size: 121 mm x 178 mm